Unique Skill ID: KS122ZQ6X99D6GDFH046

Direct Marketing

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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Advertising Campaigns
Campaign Management
Engagement Marketing
Integrated Marketing Communications
Marketing Budgets
Marketing Channel
Marketing Concepts
Marketing Management
Multi-Channel Marketing
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