Unique Skill ID: KS124185YLQVDB991J8N

Focus Group

A focus group is a targeted and specialized technique used in marketing research and other fields to gather opinions and insights from a specific group of individuals. It involves bringing together a small sample of people who share certain characteristics or traits, such as age, gender, or interests, and asking them predetermined questions or presenting them with stimuli to elicit their reactions and feedback. Conducting a focus group requires experienced moderators who can facilitate the discussion, observe nonverbal cues, and collect qualitative data that can inform decision-making.

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