Unique Skill ID: KS124FP642Q7P7TBPPZN

Search Engine Optimization

Search Engine Optimization (SEO) is a specialized skill that involves improving the ranking of websites on search engine results pages. This is achieved through a combination of on-page and off-page optimization techniques. SEO professionals analyze and optimize website content, structure, and code to make it more search engine friendly, and drive traffic to a specific website. The goal of SEO is to increase the visibility of a website, establish its authority and drive organic traffic that ultimately translates into business growth.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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