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Web colors are colors used in displaying web pages on the World Wide Web, and the methods for describing and specifying those colors. Colors may be specified as an RGB triplet or in hexadecimal format or according to their common English names in some cases. A color tool or other graphics software is often used to generate color values. In some uses, hexadecimal color codes are specified with notation using a leading number sign (#). A color is specified according to the intensity of its red, green and blue components, each represented by eight bits. Thus, there are 24 bits used to specify a web color within the sRGB gamut, and 16,777,216 colors that may be so specified.

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