Keyword Research
About
Keyword research is a vital process in search engine optimization that involves finding and analyzing the search terms/phrases that people use to conduct searches on search engines. It helps businesses to identify the best keywords to targe...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?
Link Building refers to the process of acquiring hyperlinks from other websites to one's own, which is essential for improving search engine rankings and increasing website traffic. This skill involves strategies such as content creation, outreach, and relationship building to encourage other sites to link back. Knowledge of Link Building is used to enhance online visibility, establish authority, and drive referral traffic by fostering connections within relevant online communities.
Moz (SEO Software) refers to a suite of tools designed to assist with search engine optimization strategies and improve website visibility in search engine results. This skill encompasses features such as keyword research, site audits, backlink analysis, and rank tracking, which enable users to analyze and enhance their online presence. Knowledge of Moz (SEO Software) is utilized to develop effective SEO campaigns, monitor performance metrics, and identify opportunities for optimization to drive organic traffic.
Organic search refers to the unpaid results that appear in search engines such as Google. It's a specialized skill because it requires a deep understanding of search algorithms, website optimization, and user behavior. Organic search experts use various techniques to improve website ranking for relevant search queries, including keyword research, content optimization, link building, and technical SEO. Their goal is to drive more traffic and increase visibility for their clients' websites without relying on paid advertising.
SEMrush (Software) refers to a comprehensive digital marketing tool that provides insights into search engine optimization, pay-per-click advertising, and content marketing strategies. This skill encompasses the ability to analyze website performance, track keyword rankings, and conduct competitive research to enhance online visibility. Knowledge of SEMrush (Software) is utilized to develop data-driven marketing strategies, optimize website content, and improve overall search engine rankings.
SEO Strategy, which uses research and optimization techniques to improve website visibility on search engine results, focuses on driving organic traffic through effective content planning and keyword targeting. This skill involves analyzing search trends, identifying target keywords, and structuring content to align with search engine algorithms to maximize reach. SEO Strategy also includes performance tracking and refining optimization tactics, supporting sustained visibility and user engagement over time.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
Browse Skill Categories
Lightcast Skills Resources
Degree Requirements are Dropping—But They’re Still Higher for AI Jobs
He Tried College Three Times. Then He Found a Career With No Ceiling.
The Rise of Fractional Leadership
About
Keyword research is a vital process in search engine optimization that involves finding and analyzing the search terms/phrases that people use to conduct searches on search engines. It helps businesses to identify the best keywords to targe...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?Link Building refers to the process of acquiring hyperlinks from other websites to one's own, which is essential for improving search engine rankings and increasing website traffic. This skill involves strategies such as content creation, outreach, and relationship building to encourage other sites to link back. Knowledge of Link Building is used to enhance online visibility, establish authority, and drive referral traffic by fostering connections within relevant online communities.
Moz (SEO Software) refers to a suite of tools designed to assist with search engine optimization strategies and improve website visibility in search engine results. This skill encompasses features such as keyword research, site audits, backlink analysis, and rank tracking, which enable users to analyze and enhance their online presence. Knowledge of Moz (SEO Software) is utilized to develop effective SEO campaigns, monitor performance metrics, and identify opportunities for optimization to drive organic traffic.
Organic search refers to the unpaid results that appear in search engines such as Google. It's a specialized skill because it requires a deep understanding of search algorithms, website optimization, and user behavior. Organic search experts use various techniques to improve website ranking for relevant search queries, including keyword research, content optimization, link building, and technical SEO. Their goal is to drive more traffic and increase visibility for their clients' websites without relying on paid advertising.
SEMrush (Software) refers to a comprehensive digital marketing tool that provides insights into search engine optimization, pay-per-click advertising, and content marketing strategies. This skill encompasses the ability to analyze website performance, track keyword rankings, and conduct competitive research to enhance online visibility. Knowledge of SEMrush (Software) is utilized to develop data-driven marketing strategies, optimize website content, and improve overall search engine rankings.
SEO Strategy, which uses research and optimization techniques to improve website visibility on search engine results, focuses on driving organic traffic through effective content planning and keyword targeting. This skill involves analyzing search trends, identifying target keywords, and structuring content to align with search engine algorithms to maximize reach. SEO Strategy also includes performance tracking and refining optimization tactics, supporting sustained visibility and user engagement over time.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
Browse Skill Categories
Lightcast Skills Resources
Degree Requirements are Dropping—But They’re Still Higher for AI Jobs
He Tried College Three Times. Then He Found a Career With No Ceiling.
The Rise of Fractional Leadership
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This skill is part of the Lightcast Skills Taxonomy, a library of over 35,000 job related skills. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.