Unique Skill ID: KS1265L61XR6NN08GW7Z

Marketing Channel

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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Affiliate Marketing
Audience Segmentation
Content Marketing
Digital Marketing
Integrated Marketing Communications
Marketing Performance Measurement And Management
Multi-Channel Marketing
Omni-Channel Marketing
Online Marketing
Social Marketing

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