Unique Skill ID: KS1265Q7218HLJXYXTF9

Return On Marketing Investment

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing, divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventories, marketing funds are typically 'risked'. Marketing spending is typically expensed in the current period.

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Audience Segmentation
Campaign Performance Analysis
Cross-Channel Marketing
Marketing Channel
Marketing Effectiveness
Marketing Performance Measurement And Management
Marketing Spending
Multi-Channel Marketing
Multi-Touch Marketing
Omni-Channel Marketing

Return On Marketing Investment Job Postings Data

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