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Portfolio insurance is a hedging strategy developed to limit the losses an investor might face from a declining index of stocks without having to sell the stocks themselves. The technique was pioneered by Hayne Leland and Mark Rubinstein in 1976. Since its inception, the portfolio insurance strategy has been dubiously marketed as a product. However, this is a misnomer as it is not a policy and there is no insurer of last resort.

https://en.wikipedia.org/wiki/Portfolio_insurance

Portfolio Insurance

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