Unique Skill ID: KS2J81UTI4H984HNF9DX

Conversion Tracking

Conversion tracking is a process of measuring a website or digital marketing campaign's success by analyzing how many visitors completed a desired action, such as making a purchase, filling out a form or subscribing to a newsletter. It involves setting up specialized tracking codes or pixels on the website or campaign, and requires technical expertise to properly track and analyze the data. The skill of conversion tracking is important for maximizing the return on investment of digital marketing efforts.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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