Unique Skill ID: KS4402566PK30K0GRR8V


Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads to that user elsewhere on the internet via an ad exchange.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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Contextual Advertising
Conversion Tracking
Digital Marketing
Display Advertising
Google Ads
Google Ads Certification
Google Analytics Certification
Organic Search
Pay Per Click
Search Engine Marketing

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