Unique Skill ID: KS441026K15L0YMC8162

Strategic Marketing

Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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Brand Marketing
Collateral Development
Integrated Marketing Communications
International Marketing
Marketing Budgets
Marketing Concepts
Marketing Mix
Marketing Strategies
Messaging Strategy
Tactical Marketing

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