Unique Skill ID: KS7G07S76ZY6PMDZFM9V

Business Marketing Association

The Business Marketing Association (BMA) is a specialized skill set focused on building and executing marketing strategies targeted toward businesses, rather than consumers. This type of marketing involves understanding the complex needs of business buyers, crafting messages that speak to their pain points and goals, measuring results with ROI-driven metrics, and effectively communicating with key stakeholders within the organization. Successful BMA professionals have a deep understanding of industry trends, customer behaviors, and the digital marketing tools and tactics that appeal most to business audiences.

This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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