Collateral Design

Collateral design is a specialized skill that involves creating marketing materials such as brochures, flyers, business cards, and other promotional materials that effectively communicate a company's message to its target audience. It requires a deep understanding of marketing principles, graphic design skills, and an ability to create compelling copy that resonates with the target audience. Collateral design plays a critical role in helping businesses establish their brand identity and build customer loyalty, as it allows them to showcase their unique value proposition and differentiate themselves from their competitors.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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