2021 Talent Attraction Scorecard

Ensuring your community’s economic success when talent is in short supply

Recent Talent Attraction Scorecards


    The 2020 pandemic accelerated pre-existing trends of rising remote work, slowing population growth, and the out-migration of large cities. In fact, mid-sized markets made up more than half of the top 100.


    Several counties experienced massive growth due to large commercial players moving to their area, including Wayfair & Amazon moving to Duval County, Florida or Tesla building its Gigafactory in little Storey County, Nevada.


    Texas and Florida are bringing residents into their regions with high job growth and net migrations. In fact, 34% of the top 50 counties were in Florida.

2021 Talent Attraction Scorecard

Highlights from the report

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Suburbs & Exurbs

Younger adults are moving into major metros while millennials are moving to the surrounding suburbs and exurbs.

Talent Availability

U.S. population growth is slowing. Talent shortages will continue to increase for communities without competitive tactics.

Regional Trends

The Northwest, Mountain West, and Southeast earned high marks. Conversely, the Northeast and coastal counties of California are struggling.