The Quant Crunch

Data Science and Analytics are no longer just buzzwords–they are essential business tools. In this report conducted for IBM and the Business-Higher Education Forum, Lightcast made a comprehensive study of the marketplace for data science and analytics skills. We found the data science job market is growing rapidly, and that the demand is having a particularly strong impact in decision-making roles.

Compounding the skill shortage is the hybrid nature of many data science jobs, which require a mix of disparate analytical skills and domain-specific expertise that may be difficult to develop in traditional training programs. Marketing Analytics Managers, for example, must combine advanced analytical techniques with deep marketing knowledge, but both skillsets may take years to develop.