What’s the story your institution tells about itself?
Having the right narrative can impact everything: from donor engagement, to career services, to alumni communications and networking. The key is making sure that narrative is backed by data — data that demonstrates student success and shows your institution’s impact on graduates’ lives and careers.
In this on-demand webinar, you’ll hear from Dee Dee Mozeleski, VP of Institutional Advancement, Communications & External Relations at The City College of New York (CCNY). Mozeleski is leading a project at CCNY to create a more unified, reliable, and actionable “source of truth” for information on alumni career outcomes tied to each of their academic programs. In close collaboration with stakeholders across the institution, Mozeleski’s team is improving both data quality and usage. As a result, CCNY leadership and staff are better equipped to tell their institution’s story to any audience, from prospective students to potential donors, and everyone in between.
Watch the recording to hear practical tips and advice from CCNY’s journey, including:
Lessons learned from CCNY’s initial social mobility study in 2018/2019
Challenges they encountered and steps taken to address those challenges
The importance of perseverance and collaboration, including key stakeholders to include in an alumni data project
Examples of how CCNY’s new data-informed narrative is helping alumni discover and connect with each other
Complete the form above to watch the recording and access the slide deck. Please contact us with any questions or comments! We'd love to hear from you.