Market programs and drive enrollment
Show prospective learners – from high school students to working adults – how your academic programs unlock opportunities and connect to their career goals.
In survey after survey, learners have spoken loud and clear:
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Career outcomes are a main motivation for pursuing higher education,
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Work-relevance is a key element of educational value, and
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ROI (in terms of tuition cost vs. post-college earning ability) is a major factor when determining where to go to college.
For colleges and universities, this creates an opportunity.
Whether it’s embedding relevant career information directly into program pages, or showcasing the proven college-to-career pathways blazed by your alumni, you can engage prospective students with relevant data that answers their questions before they ask – giving them the clarity and confidence they need to enroll.
Career insight for the full enrollment funnel
Lightcast labor market data equips your team with insight to find, engage, and guide prospective learners from inquiry to admission.
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Find working adults who intend to enroll in higher education and are currently employed in an occupation related to your programs.
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Provide powerful career exploration tools that seamlessly connect a person's interests and skill gaps to the relevant courses and programs that you offer.
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Embed critical career insights directly into your website so students can see how education leads to opportunity.
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Quickly customize and share graphics that summarize program-specific alumni career outcomes data, so prospects and site visitors can see proof of student success.
Market Programs and Drive Enrollment
Whether it’s embedding relevant career information directly into program pages or showcasing the proven college-to-career pathways blazed by your alumni, you can help prospective students see how the education you provide will launch them towards their personal and professional goals.
Help prospective students clarify the connection between education and opportunity
Career Coach
Provide prospective students with an end-to-end platform that takes them from interest assessment, to guided career exploration, to related programs at your institution.
Explore Career Coach
Widget Builder
Students want to understand the career outcomes related to their education. Earn their trust by showing the connection between your academic programs and career outlooks. Now you can easily and quickly display trusted career data from Lightcast anywhere on your website.
Explore Widget Builder
APIs
Access to Lightcast APIs lets you fully customize when, where, and how our data appears on your site. Pick the data points you need and decide how to deliver that insight to your students. Our developer-friendly documentation makes it easy for your IT staff to get things up and running.
Explore Lightcast APIs
GoRecruit
Show prospective students what your graduates go on to achieve, with third-party, program-specific career outcomes data. GoRecruit makes it easy to obtain and configure this data into shareable graphics that you can leverage in marketing and recruitment campaigns.
Explore GoRecruit
Learn more about using market data to grow enrollment
How to Accomplish Your Enrollment Marketing To-Dos with Data
September 30, 2022
Making the Case: Marketing to Adult Learners with Data
September 8, 2022
Overcoming Barriers to Enrollment With Data
January 26, 2021
Enrich Your Enrollment Marketing Mix (with Data)
September 1, 2022
Using Demographic Data to Create a (Realistic) Enrollment Plan
August 17, 2022
Positioning Academic Programs for Success with Labor Market Insight
June 16, 2023
Wondering which solutions are right for your institution?
We'd love to learn more about the work you're doing and help you choose the Lightcast solution that best supports your mission and strategic priorities.
