Lightcast Occupations Taxonomy
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Marketing Communications Manager
Occupation
About
A Marketing Communications Manager develops or refines a communications strategy, including branding, for a company or organization. Oversees the marketing activities with a focus on maintaining positive brand awareness and on gaining and maintaining a good customer base. Analyzes the business' competition, supervises marketing communication staff.
Career Area
Marketing and Public Relations
Occupation Group
Communications and Public Relations
Occupation
Communications / Public Relations Manager
Specialized Occupation
Marketing Communications Manager
Unique Occupation ID
27101020
Version
7.5.0
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Lightcast Occupation Taxonomy
The Lightcast Occupation Taxonomy (LOT) is an advanced framework developed to classify and organize occupations with high precision and relevance to real-world labor market data. With over 1,800 specialized occupations in its library, it is designed to address the evolving nature of job roles captured from postings and professional profiles.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
Browse Occupation Categories
This occupation is part of the Lightcast Occupations Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.