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Lightcast Occupations Taxonomy

Director of Public Relations

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A Director of Public Relations oversees the entire public relations and marketing strategies of a business or organization. Builds the company's corporate image or brand. Defines the organization's corporate PR strategy and plan, ensures that goals, directions and scope are in alignment with corporate priorities. Leads and directs public relations team.

Career AreaMarketing and Public Relations
Occupation GroupCommunications and Public Relations
OccupationCommunications / Public Relations Manager
Specialized OccupationDirector of Public Relations
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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