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Lightcast Occupations Taxonomy

Marketing Manager (General)

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A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Managers
OccupationMarketing Manager
Specialized OccupationMarketing Manager (General)
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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