Lightcast Occupations Taxonomy
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Marketing Manager (General)
Occupation
About
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Career Area
Marketing and Public Relations
Occupation Group
Marketing Managers
Occupation
Marketing Manager
Specialized Occupation
Marketing Manager (General)
Unique Occupation ID
27111222
Version
7.5.0
Related Occupations
(How does Lightcast define an occupation?)Browse the most common related occupations, based on the last 5 months of job postings data
Lightcast Occupation Taxonomy
The Lightcast Occupation Taxonomy (LOT) is an advanced framework developed to classify and organize occupations with high precision and relevance to real-world labor market data. With over 1,800 specialized occupations in its library, it is designed to address the evolving nature of job roles captured from postings and professional profiles.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
Browse Occupation Categories
This occupation is part of the Lightcast Occupations Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.