Lightcast Occupations Taxonomy
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Director of Product Marketing
Occupation
About
A Director of Product Marketing manages the development and execution of a marketing strategy for a particular product or group of products. Oversees marketing and advertising staff. Monitors demand for the product. Identifies potential new customers; develops strategies for increasing sales or market share.
Career Area
Marketing and Public Relations
Occupation Group
Marketing Managers
Occupation
Marketing Manager
Specialized Occupation
Director of Product Marketing
Unique Occupation ID
27111224
Version
7.3.0
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Lightcast Occupation Taxonomy
The Lightcast Occupation Taxonomy (LOT) is an advanced framework developed to classify and organize occupations with high precision and relevance to real-world labor market data. With over 1,900 specialized occupations in its library, it is designed to address the evolving nature of job roles captured from postings and professional profiles.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
Browse Occupation Categories
This occupation is part of the Lightcast Occupations Taxonomy, a library of over 1,900 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.