Lightcast Occupations Taxonomy
Search for Occupations ...
Digital Marketing Analyst
Occupation
About
A Digital Marketing Analyst assists in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance.
Career Area
Marketing and Public Relations
Occupation Group
Marketing Specialists
Occupation
Marketing Analyst
Specialized Occupation
Digital Marketing Analyst
Unique Occupation ID
27121110
Version
7.19.0
Related Occupations
(How does Lightcast define an occupation?)Browse the most common related occupations, based on the last 5 months of job postings data
Lightcast Occupation Taxonomy
The Lightcast Occupation Taxonomy (LOT) is an advanced framework developed to classify and
organize occupations with high precision and relevance to real-world labor market data. With
over 1,800 specialized occupations in its library, it is designed to address the evolving
nature of job roles captured from postings and professional profiles.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.

Browse Occupation Categories
This occupation is part of the Lightcast Occupations Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.