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Lightcast Occupations Taxonomy

Pay Per Click Specialist

About

A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Specialists
OccupationSearch Engine Optimization Specialist
Specialized OccupationPay Per Click Specialist
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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