CollegeAPP and Lightcast Announce Major Data Expansion

Person-level occupation data now encompasses more than 47 million US adults

Published on May 12, 2023

Written by Lightcast

[Los Angeles, CA, May 11, 2023] - CollegeAPP, the leading provider of predictive analytics to identify and recruit potential adult students, and Lightcast, the world’s leading provider of labor market data, have published a major upgrade to their combined adult learner recruitment service, CollegeAPP+

CollegeAPP+ is a proprietary combination of CollegeAPP’s predictive analytics models on future intent to enroll and Lightcast’s vast amount of current occupation and education attainment data.  CollegeAPP+ allows adult education programs to identify and recruit potential students based on their likely career paths and interest in pursuing higher or professional education in the next 2 years. The upgraded service, rolled out to clients on May 1, now includes recent and detailed occupation data for more than 47 million adults – double the number in the product’s previous release. 

“This adds tremendous granularity to the person-level targeting CollegeAPP clients and partners have been successfully using for the past three years.  The addition of 24 million new occupation-matched files is what our partners, especially in graduate, professional and executive education,  have been telling us is so important to their future,” said CollegeAPP president Jack MacKenzie.  “Whether it’s MBA, engineering, public health or a variety of other highly defined programs, Lightcast data combined with CollegeAPP’s proprietary education intent models fuel the transition from passive third party marketing to highly intentional,  first-party data recruitment strategies.”

“If you’re recruiting adult students into academic programs related to specific occupations, this is a game changer,” said Bob Hieronymus, Senior Vice President for Strategic Partnerships at Lightcast.  “And when you couple CollegeAPP+ with our career pathways data, you can target prospects in jobs that typically precede the one you're educating students for. That’s the beauty of the CollegeAPP-Lightcast partnership.”

The upgraded service assigns O*Net occupation codes and definitions to each of the 47 million records matched to the CollegeAPP+ database.  Clients of the service can filter and sort by occupation as well as probability of intending to enroll in education and training. 

CollegeAPP also announced that updated intent models, based on the company’s ongoing surveys of US adults, will be released to all clients in mid-May.  “We are now on a very stable cadence of updating and renewing our models across the country.  Our last update in February is being used by more than 125 colleges and universities and we expect that number to grow, in part due to our aggressive and timely survey and data updates,” said Sean Godlewski, CollegeAPP’s Vice President of Digital and Client Service.  “All partners benefit from our ongoing survey work and ongoing modeling work.  There’s no doubt that the CollegeAPP database represents the most current and accurate data on adult learner intent available in higher education.”


About CollegeAPP

CollegeAPP is a data analytics service company serving the higher education sector.  CollegeAPP partners with more than 150 colleges and universities to identify and recruit potential students among the adult population.  Using proprietary predictive analytics algorithms, CollegeAPP's live dashboard on the L2, Inc. platform allows clients to dynamically create target audiences and launch marketing campaigns to boost recruitment and enrollment strategies. 

CollegeAPP is headquartered in La Canada, California.  Learn more at

About Lightcast 

Lightcast provides trusted global labor market data, analytics, and expert guidance that empowers communities, corporations, and learning providers to make informed decisions and navigate the increasingly complex world of work. With a database of more than one billion job postings and career profiles, our team provides best-in-class customer service with robust data, clear analysis, and expert guidance on skills, jobs, and opportunities. 

Headquartered in Boston, Massachusetts, and Moscow, Idaho, Lightcast is active in more than 30 countries and has offices in the United Kingdom, Italy, New Zealand, Canada, and India. The company is backed by global private equity leader KKR. For more, visit

For questions or media requests, contact Bob Hieronymous.