Lightcast teams up with CollegeAPP

New partnership creates enhanced enrollment marketing solution

Published on Nov 30, 2022

Updated on Apr 11, 2023

Written by Lightcast

Lightcast and CollegeAPP partnership

Moscow, ID, November 30, 2022 – Lightcast and CollegeAPP have joined in a strategic partnership to bring labor market data into CollegeAPP’s enrollment-intent dataset creating a one-of-a-kind marketing solution to recruit adult learners

“Growing, or even just maintaining, enrollment is the most pressing concern on virtually every campus in the country,” said Chris Kibarian, Chief Executive Officer at Lightcast. “Helping educators offer the right programs to the right pool of prospective adult students is one of the best ways we can apply our labor market data to this problem.”

“With CollegeAPP+ we are able to actually align in-demand programs with a pool of prospective adult students who are more likely to respond positively to the educational offering,” continued Kibarian. “That is a first!”

Packaged as CollegeAPP+, Lightcast’s person-level occupation data will be added to the CollegeAPP dataset which models intent to enroll based on surveys conducted in each state.  To date, CollegeAPP has completed more than 175,000 surveys with potential adult students. 

The data agreement extends into a mutual reseller relationship where Lightcast’s sales and success representatives will bring the new product to colleges, universities, and the broader education industry.

“We are combining the world’s most respected labor intelligence suite of tools for higher education with proven predictive analytics to enable efficient and successful adult student recruitment,” added Jack MacKenzie, CEO of CollegeAPP. “It is a great combination.” MacKenzie pioneered the application of the predictive modeling marketing approach in the motion picture industry before applying the methodology to higher education three years ago.  

For questions or media requests, contact Bob Hieronymous.

About Lightcast

Lightcast provides trusted global labor market data, analytics, and expert guidance that empowers learning providers, communities, and corporations to make informed decisions and navigate the increasingly complex world of work. With a database of more than one billion job postings and career profiles, our team provides best-in-class customer service with robust data, clear analysis, and expert guidance on skills, jobs, and opportunities. Headquartered in Boston, Massachusetts, and Moscow, Idaho, Lightcast is active in more than 30 countries and has offices in the United Kingdom, Italy, New Zealand, and India. The company is backed by global private equity leader KKR. For more, visit 

About CollegeAPP

CollegeAPP is the leading predictive analytics company serving the higher education sector.  CollegeAPP works with colleges and universities to identify and recruit potential students among the adult population. Using proprietary predictive analytics algorithms, CollegeAPP’s password-protected dashboard allows clients to dynamically create target audiences and launch marketing campaigns to boost recruitment and enrollment. For more, visit