Intent to Enroll

Using predictive analytics to build your enrollment pipeline

December 14, 2022 by Remie Verougstraete

Summary (see below for recording and related resources):

In an increasingly competitive environment, college and university enrollment teams are being asked to do more with less. But traditional marketing tactics can feel like an uphill battle, characterized by inefficient, high-volume outreach that mostly goes ignored. 

Fortunately, there’s a better way: Using intent data to engage the specific prospects who are most likely to enroll at your institution.

In this on-demand webinar, Brian Sondey (Executive Director of Enrollment Services at Rockland Community College-SUNY) shares how this approach fueled a recent enrollment campaign that has already generated over $1.3M in revenue with $2.9M still in the pipeline. Brian is joined by Jack MacKenzie (Founder of new Lightcast partner, CollegeAPP) to explain the technology and tactics behind RCC’s data-driven campaign. 

Viewers will learn:

  • How to go beyond imprecise demographics and vague persona-based student profiles by targeting audiences that intend to enroll and prefer your institution type

  • The tactics and tools underlying RCC’s successful Fall 2022 enrollment campaign

  • How CollegeAPP+ combines individual-level data on enrollment intent and current occupation to enable precision targeting of adult learner prospects.

Recording & Resources:

Contact us to learn more about optimizing your enrollment marketing campaigns by targeting prospects with high intent to enroll.