Summary (see below for recording and related resources):
In an increasingly competitive environment, college and university enrollment teams are being asked to do more with less. But traditional marketing tactics can feel like an uphill battle, characterized by inefficient, high-volume outreach that mostly goes ignored.
Fortunately, there’s a better way: Using intent data to engage the specific prospects who are most likely to enroll at your institution.
In this on-demand webinar, Brian Sondey (Executive Director of Enrollment Services at Rockland Community College-SUNY) shares how this approach fueled a recent enrollment campaign that has already generated over $1.3M in revenue with $2.9M still in the pipeline. Brian is joined by Jack MacKenzie (Founder of new Lightcast partner, CollegeAPP) to explain the technology and tactics behind RCC’s data-driven campaign.
Viewers will learn:
How to go beyond imprecise demographics and vague persona-based student profiles by targeting audiences that intend to enroll and prefer your institution type
The tactics and tools underlying RCC’s successful Fall 2022 enrollment campaign
How CollegeAPP+ combines individual-level data on enrollment intent and current occupation to enable precision targeting of adult learner prospects.
