Intent to Enroll

Using predictive analytics to build your enrollment pipeline

Published on Dec 14, 2022

Updated on Feb 7, 2023

Written by Remie Verougstraete

Summary (see below for recording and related resources):

In an increasingly competitive environment, college and university enrollment teams are being asked to do more with less. But traditional marketing tactics can feel like an uphill battle, characterized by inefficient, high-volume outreach that mostly goes ignored. 

Fortunately, there’s a better way: Using intent data to engage the specific prospects who are most likely to enroll at your institution.

In this on-demand webinar, Brian Sondey (Executive Director of Enrollment Services at Rockland Community College-SUNY) shares how this approach fueled a recent enrollment campaign that has already generated over $1.3M in revenue with $2.9M still in the pipeline. Brian is joined by Jack MacKenzie (Founder of new Lightcast partner, CollegeAPP) to explain the technology and tactics behind RCC’s data-driven campaign. 

Viewers will learn:

  • How to go beyond imprecise demographics and vague persona-based student profiles by targeting audiences that intend to enroll and prefer your institution type

  • The tactics and tools underlying RCC’s successful Fall 2022 enrollment campaign

  • How CollegeAPP+ combines individual-level data on enrollment intent and current occupation to enable precision targeting of adult learner prospects.

Related resources:

Recording & slide deck (complete the form below to access):